PLAN, START AND GROW A SUCCESSFUL BUSINESS

You have an idea to start your own business. You envisage a successful business to bring you the life and financial rewards you desire for success.

Planning, starting, and growing your business is a journey. The course will give you practical steps at each stage:

Stage 1 — Before you start a business

Understanding the qualities and skills of a business owner and the journey to success.

Stage 2 — Planning your business

Before you start your journey, important considerations set the foundation for success.

Writing your business plan is a roadmap to guide you through each step of starting and
managing your business.

Stage 3 — Starting your business

Congratulations, you have done the preliminary work to start your business. Starting your business requires a lot of work and dealing with many issues. We provide the strategies to guide you to working successfully in and on your business.

Stage 4 — Growing your business

Growth is a key goal for many small business owners. We provide the strategies to grow your business and plan for your business exit.

AUDIENCE

AIMS

People who are ready to plan and start a business and those in business who are seeking growth and success.

Support individuals to turn their business idea into a vision, create a realistic business plan and grow a successful business.
Create a realistic framework to plan and assess your business concept and provide strategies to grow a successful business.
Assess the qualities and skills of a business owner, understand your Why for starting and being in business, and the reality of success.

COURSE CONTENT

The course will provide you with the knowledge, skills, and strategies for each stage of business:

Stage 1 — Before you start a business
• Qualities and skills of a business owner and self-evaluation
• Know your Why
• Your Business Vision
• Business Success Is Like The illusion of success an Iceberg —
• Are you ready to start a business?
• Business Success Is Like The illusion of success an Iceberg —
• Are you ready to start a business?

Stage 2 — Planning your business (Actions before you write your business plan)
1. Need for your product or service
2. Assess your finances
3. Business structure
4. Choose a business name
5. Register your business name
6. Register your business
7. Design a business logo
8. Clarify your target customers or clients
9. Know your competitors

Now-Where-How model
Write your Business Plan following the format below:
• Executive Summary of your business
• Business profile — company description
• The vision, mission, goals, and direction of your business
• Market analysis
• PESTLE Analysis — optional
• Products or services that your business will offer
• Organisation and management
• A SWOT (strengths, weaknesses, opportunities, threats) analysis of your business
• Unique Selling Proposition
• Risk Analysis
• Insurance policies
• Marketing and sales plan
• Strategy and Implementation
• Brand your business
• Financial projections

Stage 3 — Starting your business
• Will My Business Have a Soft or Hard Launch?
• Set yourself up to accept payments
• Your finances
• Record keeping
• Automate your business
• Hire and manage employees
• Your professional relationships
• Build your professional relationships
• Customer service

Stage 4 — Growing your business
• Work ON your business — not just in your business
• Strategies to grow your business
• Surround yourself with advisors and mentors
• Business exit

LEARNING OUTCOMES

Upon completion of the course, participants will be able to:

Progress their knowledge and skills a each stage of business from planning, starting, and growing their business.
Self-assess the qualities and skills of a business owner, and determine your readiness to start a business
Understand your Why
Assess the need for your business and your finances
Determine the business structure
Choose, register your business name and business
Design a business logo
Clarify and understand your target customers
Research and know your competitors
Assess the Now-Where-How of your business
Write a business plan in a format that contains relevant information and important facts
Create a Marketing Plan that is a blueprint for marketing your products and services and is a step-by-step guide to delivering your business's marketing strategy
Apply the business principles of planning, starting, and growing to begin a coaching business
Create an Action Plan to determine the actions, people, and time frame for the activity
Plan for business continuity
Launch your business
Set yourself up for business payment, record keeping, automation of tasks and processes, hiring and managing employees, building professional relationships, and customer service
Apply strategies to grow your business for success and